Industry-leading businesses know opting out of search engine optimization (SEO) just isn’t an option. Failing to embrace modern SEO techniques and adapting to Google-compliant algorithm changes can result in decreased search rankings as waves of competitors rush in to rise above you and gain Google’s first page real estate.

Businesses that develop and foster an in-house digital team to produce an ironclad SEO strategy, one that successfully drives visitors to find you before they find your main competitors, can come with downsides and substantial costs, including payroll expense, training, knowledge, software and more. Perhaps, it’s time to consider subcontracting your SEO services to an agency.

Here are the top four reasons why you should outsource your SEO to Global Health Marketers:

1.     You’re Hiring Experts in the SEO Field

SEO agencies have already vetted their best and brightest staffers–so you don’t have to. Instead of searching through a stack of CVs to find a quality candidate for your in-house work, an agency has already discovered, hired and trained them in SEO best practices. Think of how much time goes into the hiring process. Even after a new employee is brought on board, their future success and integration into your company can be uncertain. Maybe they aren’t as familiar with SEO as they said or perhaps they’re an expert in prior SEO practices, which relied on keyword jamming and other methods that won’t fly today.

Remember, search engine algorithms change rapidly. Often more than twice a year! It’s best to find an external marketing company devoted to following these twists and turns for a living. By hiring SEO experts from a top-rated agency, you’re also ensuring the best value for your money.

2.     You Already Outsource Your Online Services

Do you already have an agency handling your website content or development? If so, if they offer it, it’s worth paying a little extra for their SEO services. Ensuring your blog posts and social media content is keyword optimized for search engines will help propel your business to stronger Google rankings. Delegating a greater degree of responsibility to an agency you already work with and trust is also far more efficient and risk-free than scouting out a new one. After all, if you’re spending your marketing budget on content that isn’t search engine optimized, it’s frankly a waste of your financial resources. Harsh but true!

3.     You Don’t Have the Budget for an On-Site SEO Staff

Hiring an on-site SEO expert is an expensive paycheck to foot each month. Over the span of a year, a search marketing employee can typically earn between $60,000 to $90,000, which can be a heavy financial burden for a smaller company or fledgling startup. By hiring an SEO agency instead, your monthly payroll can drop to around $5,000 or less per month, which is far more affordable. Furthermore, many businesses aren’t constantly requiring SEO services. Having an agreement that scales up or down may be a better option. You may require only a single website optimization and once completed, it’s business as usual at your office.

4.    You’ll Need the SEO Tools That Matter

There are intuitive SEO tools that can provide SEO experts with data solutions and up-to-date methods to optimize sites. Tools like Searchmetrics, Moz, Botify, Deep Crawl and others can be expensive, time-consuming to use and require training which may not be in your business budget. Outsourcing SEO to an agency well-equipped with the latest analysis software can save time and expense in the long run.

Outsourcing your SEO to an agency like GlobalHealthMarketers.com will allow you to focus on what you do best: running the everyday operations of a successful company. Leaving your search engine optimization to a professional agency may be the best business marketing decision you make.